B&L Ideas

There's no one-size-fits-all way to measure users while respecting privacy. A practical tour of cookies, consent, fingerprinting, and the tradeoffs between them.

AI has made producing a plausible interface nearly free. That makes the people who can direct it — and judge what comes out — more valuable, not less.

It’s less about the tooling and more about who needs to change which parts of your website at which speeds.

If updating your website feels like cleaning out the junk drawer, the problem probably isn't your design — it's your structure. Here's how to tell when it's time to move from static to dynamic, and what your options look like.

My cult-favorite guide to Git and version control just turned ten. What’s changed in the world of Git, and what’s stayed regrettably the same.

Claude, it turns out, loves numbered eyebrow labels. Some thoughts on how clients’ AI-assisted wireframes and mockups are impacting how we design finished websites.

What separates big, lasting websites from all the rest? Performance, reach, and flexibility so your team can adapt to whatever users need.

LLMs aren't thinking machines—they're pattern-following machines. Treat them like trained animals, not virtual coworkers, and you'll get better results.

Your scrappy starter site got you this far—but now that you're growing, it's probably holding you back more than helping you move forward.

Sure, you could build everything on TikTok—but when you need to grow on your own terms, there's nothing like your own corner of the internet.